Last Sunday, the 1st of May, our chief digital marketing strategist conducted a Google Analytics Fundamentals webinar. This is in partnership with Digital Filipino in its Google Analytics Coaching Program. During the webinar, the following benefits of Digital Analytics to businesses were discussed:
- Track user behavior in your website
- Understand user demographic and sources
- Maintaining quality metrics on site performance
- Evaluate new pages and features
- Evaluate marketing and advertising campaigns
- Increase conversion rates and user retention
A key to maximizing the benefits of Google Analytics is to first understand and define the goals of the business. Whether it be for an e-commerce business, lead generation, content marketing or brand awareness. Please see the presentation deck below to know more about the webinar.