Google Analytics Fundamentals – Introduction to GA Part 1

Last Sunday, the 1st of May, our chief digital marketing strategist conducted a Google Analytics Fundamentals webinar. This is in partnership with Digital Filipino in its Google Analytics Coaching Program. During the webinar, the following benefits of Digital Analytics to businesses were discussed:

• Track user behavior in your website
• Understand user demographic and sources
• Maintaining quality metrics on site performance
• Evaluate new pages and features
• Evaluate marketing and advertising campaigns
• Increase conversion rates and user retention

A key to maximizing the benefits of Google Analytics is to first understand and define the goals of the business. Whether it be for an e-commerce business, lead generation, content marketing or brand awareness. Please see the presentation deck below to know more about the webinar.