Google Analytics Training and Certification

Below is the course outline for the Google Analytics Certification at Cebu digital Hub's Google Analytics training:

PHASE I - Digital Analytics Fundamentals - 1 Hour

  • Getting started with digital analytics
  • Understanding and using Google Analytics data
    • How Google Analytics works
    • Key metrics and dimensions defined
  • Collecting actionable data with Google Analytics
    • Setting up filters
    • Setting up goals
  • Navigating Google Analytics reports
    • Audience reports
    • Acquisition reports
    • Custom reports

PHASE II - Google Analytics Platform Principles - 1 Hour

  • Platform fundamentals
    • Platform components
    • Data models
  • Data Collection
  • Processing and configuration
  • Reporting

PHASE III - Ecommerce Analytics - 1 Hour

  • Introduction to E-commerce analytics
  • Understanding Customers
    • Traffic source analysis
    • Customer profile analysis
  • Understanding shopping behaviour

PHASE IV - Mobile App Analytics Fundamentals - 1 Hour

  • Introduction to mobile app analytics
  • Attracting new users
    • Acquisition report
    • Segmentation
  • Measuring Behaviour
    • Event tracking
    • Custom dimensions  and metrics

PHASE V - Google Analytics Certification Exam - 2 Hours