Adwords Shopping Training Course Outline

Below is the course outline for the Google Adwords Shopping Training module:

PHASE I - How Google Shopping Network Works

  • What is Google Shopping
  • The Benefits
  • What are shopping ads
  • How shopping ads work
  • Where shopping ads appear
  • What's the cost

PHASE II - Google Merchant Center

  • Setting up your account
  • Setup steps
  • Claiming and verifying your URL
  • Multi-client accounts
  • Setup steps
  • Claiming and verifying multiple URLs
  • Navigating Merchant Center
  • Dashboard
  • Diagnostics
  • API diagnostics
  • Feeds
  • Settings

PHASE III - The Product Data Feed

  • Feed Policies
  • User experience
  • Safety and Security
  • Product data
  • Feed Specifications
  • Product information
  • Availability and Price
  • Unique product identifiers
  • Product attributes and groupings
  • Tax and shipping
  • Custom labels
  • Feed Data Quality
  • Fresh Data
  • Accurate and comprehensive data
  • Setting Up Data Feeds
  • Settings
  • File formats
  • Uploading Data Feeds
  • Upload options
  • Troubleshooting feed errors

PHASE IV - Creating Shopping Campaigns in AdWords

  • Setup Settings
  • How to create a shopping campaign
  • Basic campaign settings
  • Monitoring and Optimizing Shopping campaigns
  • Product groups
  • Dimensions
  • Auction insight
  • Bid simulator

To enroll for the Google Adwords Shopping training course, please fill out the form below:

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